I led the online portion of the HireBetter rebrand. After my employer acquired HireBetter from its founder, I created website, blog, and social media content that established HireBetter as a “new” company, separate from the previous owner. He had built a brand that was quite brash, behind-the-times, and often, downright offensive. I helped transition HireBetter image to a company that is forward thinking, collaborative, and innovative.
Working with an outside vendor, I also created a new website for HireBetter. This included creating assets, copywriting, and building the site inside of our designer’s proprietary CMS.
The old brand was very dated and the site extremely busy. The first image below is the new site, the bottom one is the old: